Gustavo de Lacerda
I am a designer with a bachelor degree in Industrial Design (1995-2000) and a postgraduate degree in Art and Philosophy (2002-2004), both from PUC-Rio de Janeiro. In 2005 I moved to Holland for a Masters in Graphic Design (2005-2007) in Post St. Joost, Breda.
During the period in the Netherlands I developed projects for clients such as Philips, Stedelijk Museum Amsterdam and Stedelijk Museum Schiedam, along with independent personal projects that have been complementing my professional activity since then.
Back in Rio de Janeiro, in 2008, I was Creative Director in the development of graphic design projects for fashion brands like Maria Bonita, Animale, Huis Clos, Farm, the contemporary dance festival Panorama de Dança and big corporate business such as the Rio's power company Light.
In 2009 I moved to São Paulo and, after a brief stint on MTV, now I occupy the position of Head of Design developing and coordinating projects for clients such as Red Bull, GVT, MTV, Nextel, BRMalls, Peugeot, Metro-SP, contributing from visual concepts to the final presentation to the client.
In over 10 years of career the diversity of my training and professional experience pushed me to work for very different categories of clients and projects. I have created my own principle of specialization: not specializing in anything. I work in any media and every project challenges myself to do something in a way that I have never done before. That's what drives me to innovate and to never accommodate.
Taschen, Die Gestalten Verlag (Germany), Rotovision (UK) and BIS Publishers (The Netherlands).
2 Golds in Fiap 2013 - Design and Interactive. D&AD 2013 In Book - interactive. Silver lion at Cannes 2011 (Cyber), silver pencil at One Show 2011 (interactive), silver at London International Awards 2011 (Digital) and gold at El Ojo (interactivo).